Do you handle crisis communication as part of this?

Yes. Crisis-readiness and response planning are part of the core offering, so you are not writing a plan for the first time in the middle of a crisis.

Is this only for large companies?

No. Even founder-led or growth-stage companies benefit once their messaging starts reaching media, investors or a growing team in inconsistent ways.

What is a messaging framework, in plain terms?

It is a short, agreed set of core messages, proof points and positioning that everyone writes from. It keeps your website, your press outreach and your leadership content saying the same thing.

How is this different from PR?

PR is about earning coverage. Corporate communications is the layer underneath it, the narrative and systems that make sure every message, coverage included, stays consistent.

Corporate Communications Agency in Thane

About Brand

Munns & Mars is a comfort-first innerwear, shapewear, and activewear brand for modern women. Built around the belief that support starts from within, the brand combines comfort, confidence, and style to empower women through their everyday lives.

The Mandate

As the digital partners of Munns & Mars, ChimpzLab owns the brand's social media storytelling and influencer strategy, shaping how the brand shows up in a crowded, low-differentiation category.

The Challenge

A crowded, low-differentiation category where shapewear brands compete on price and product claims — needing to break through without relying on generic content.

Conversations around body shaping can easily feel clinical or aspirational in an exclusionary way. The brand needed to convert relatable pain points into content and grow a founder-story-driven, comfort-first brand voice organically.

Our Solution

Content & Influencer Strategy

We built a strategy around three pillars — storytelling, signature content, and influencer collaborations.

Pain-Point-Led Storytelling

Anchored our content strategy in everyday challenges and discomforts, positioning the brand as an empathetic partner rather than a seller.

Signature Content Property

Introduced INNA-Circle, a recurring series featuring Inna, a relatable character who voices the everyday experiences and struggles of modern women.

Influencer Collaborations

Partnered with relevant influencers and creators whose audiences aligned with our target consumer, amplifying reach beyond owned channels through authentic, trusted recommendations.

The Impact