Grace Hopper Celebration India 2024
AnitaB.org India is the India chapter of the global nonprofit AnitaB.org, dedicated to advancing women in technology. Grace Hopper Celebration India (GHCI) is its flagship annual event, bringing together women technologists through keynotes, workshops, mentoring, and networking.
ChimpzLab partnered with AnitaB.org India to design and run the integrated content and digital marketing campaign for GHCI 2024, a hybrid-format edition of the flagship event.
With GHCI 2024 returning in a hybrid format, the focus was on designing an integrated content marketing campaign that could cut through digital noise, inspire action, and elevate reach across touchpoints.
ChimpzLab collaborated closely with the AnitaB.org India team to craft a multi-layered communication plan.
Showcased leadership voices, women-in-tech stories, and session spotlights through a blend of static, video, and carousel content.
Aligned content cadence with event momentum, from pre-buzz and registrations to live updates and post-event reflections.
Crafted conversion-focused emailers and optimized landing experiences to drive clicks, sign-ups, and information flow.
Encouraged speaker and attendee-driven storytelling via branded hashtags and shoutouts to expand organic reach.
By blending content with community and strategy with storytelling, we turned GHCI 2024 into more than just an event; it became a movement.
The campaign resonated across the tech ecosystem, driving measurable growth in registrations, engagement, and brand visibility.
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