DRAG
BRANDING · DESIGN

Building a Brand
Before the
First Guest Arrives

Forest Hills at Tala

Forest Hills at Tala Cover
About Brand

Forest Hills at Tala is a 110-acre luxury adventure resort in Raigad, Maharashtra, blending nature, hospitality, and adventure experiences within driving distance of Mumbai and Pune.

The Mandate

ChimpzLab was brought in during the resort's pre-operational phase to build its brand identity from the ground up.

The Challenge

A hidden sanctuary near the historic Tala caves wanted a brand that echoed its unique promise of luxury, privacy, and deep connection with nature.

With the business still in its planning phase, ChimpzLab was brought in to craft a visual identity that could capture this essence and scale across touchpoints.

Our Approach

Pre-Launch Brand Identity

Inspired by the lush terrain of Tala, we envisioned a brand rooted in natural beauty and quiet luxury.

01

Visual Identity

Designed a custom logo infused with a watercolor aesthetic to mirror the vibrant greens and earthy tones of the property, capturing its spirit of eco-conscious indulgence.

02

Brand Storytelling

Developed a moodboard-driven approach that merged visual softness with refined structure, balancing warmth with sophistication.

03

Experience Mapping

Since the resort was pre-operational, we helped envision guest touchpoints — in-room materials, welcome kits, entrance and zone signage, uniform branding, shuttle design, and pre-booking digital templates.

The Impact

Building a brand before the doors open is a different discipline from refreshing one that already has customers. Every touchpoint had to be imagined, not observed.

Resonant
Identity

Delivered a brand identity that resonates with luxury travelers and nature lovers alike.

Unified
Language

Unified brand language across digital, print, and on-ground experiences.

Elevated
Perception

Elevated perception even before launch, prompting the client to extend the branding scope across all guest-facing assets.

Forest Hills Tala
Luxury Resort
Tala Caves
Watercolor Logo
Nature Luxury
Brand Identity
Guest Experience
Adventure Resort
Raigad Retreat
Pre Launch Brand
What Our Clients Say

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