Cisco thingQbator
thingQbator is a CSR-backed skilling initiative supported by Cisco and run through NASSCOM Foundation, offering free technology certification courses to engineering students across India.
ChimpzLab ran the performance marketing campaign to drive registrations for thingQbator's newly launched online certification courses.
The challenge was to drive registrations and engagement for newly developed free tech certification courses aimed at engineering students across India.
ChimpzLab devised a performance marketing strategy focused on audience insight, reach precision, and content that inspired action.
Identified behavioral shifts in student learning during lockdown and the demand for upskilling opportunities.
Executed multi-platform performance campaigns targeting students across urban and tier 2/3 cities.
Developed compelling ad creatives tailored for different audience cohorts to boost click-through and retention.
Refined landing experiences and ad targeting based on early performance data, increasing conversion efficiency week-on-week.
By bridging purpose with performance, ChimpzLab helped Cisco thingQbator scale its impact at a time when students needed it the most.
Making education more accessible, actionable, and outcome-driven for thousands of engineering students across India.
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