Carnelian Capital
Carnelian Asset Management & Advisors is a boutique investment management firm founded in 2019, offering portfolio management services (PMS) and alternative investment funds (AIF) to high-net-worth and offshore investors.
Chimpzlab was engaged to build Carnelian's organic search presence from the ground up, positioning the firm for both traditional search and the emerging AI-answer layer.
HNIs comparing PMS and AIF options, NRIs researching offshore funds — every one of those searches sent a prospective client to a competitor instead.
The work was built around the terms a PMS or AIF buyer actually types, not generic finance keywords, and around the fact that more buyers now ask an AI tool before they ask Google.
Search terms mapped across PMS, AIF and offshore-fund audiences instead of broad finance keywords.
FAQ schema and direct-answer formatting for terms like "explain AIF in India," built so Carnelian is cited inside AI Overviews and answer boxes.
Content and on-site structure oriented toward getting the firm cited by Perplexity, ChatGPT and Google's AI Overviews for boutique PMS and AIF queries.
Movement measured against a fixed keyword set every month, so progress is provable rather than assumed.
From zero organic footprint to ranking #1 for "Best AIF India 2026" and driving 26K+ monthly sessions.
AEO-structured content ensures Carnelian is cited inside AI Overviews and answer boxes, not just found in blue links.
"Being the brand that shows up first, in search results and in AI answers alike, does half the credibility work before the first client call."
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