You could have a (small) business and want to market your product or service to the market to get the sales. You’ve learned that you must put content about your product to the market probably in the form of explainer video or blog article.
You might even give it a hand to create but soon realized that you lack the creativity to present the beauty of your product or service and you also don’t know how to incorporate all those SEO elements you hear about all the time into your content.
If this is troubling you, you need a digital marketing agency with experienced writers and creative designers to present your content to the world. Here is why you need a professional assistance.
a. Writing content strategy with marketing as core objective.
Before starting with content creating the copywriting team makes a comprehensive strategy with a goal in mind. The plan is to a certain time frame of execution, content format (Video, blog article, email, infographic, etc.), purpose, channel of distribution (Facebook, Pinterest, Blog, etc), and target audience. They also work to make the article SEO backed to make it visible in search engines.
If your article isn’t search engine friendly, you have already lost your half battle.
A content marketing team takes all above in consideration when working for your project. No two content marketing format can have same strategy. E.g. A blog would be considerably longer than email, it would have different language, goal, and Call to action. These subtle differences that a content marketing team pays attention to when defining overall marketing plan.
b. Content creation with a purpose.
Content marketing team writes content with a purpose in mind to achieve its goal. Purpose could be brand awareness, sales, inquiry, etc. Achieving everyone of these goals starts and ends with a good copy – in form of website content, blog post, email, social media post, etc.
In today’s world where people are bombarded with marketing messages, effective copy with impeccable grammar, spelling and punctuation is what is getting noticed.
c. Content that creates bond between brand and customers
Your copy is reflection of your company – a wordified version of what you believe it. It exists to gain your customers’ trust and make them loyal. It could be by using humor, evoking emotions or posting questions that sparks conversations to keep audience involved. All this by keeping the brand tone in mind.
It is important to capture attention and get to know people who will eventually buying your product or service. An experienced copywriter knows what clicks with audience, and when exactly to sell.
Your content marketing strategy should involve what you intend to achieve with your practice and it must be planned, purposeful, invoking and non intrusive. It is not always easy to achieve this balance, so hiring professional copywriter from a digital marketing agency could make or break your marketing efforts.