Are you constantly creating social media posts and not getting the response that you think you should get? 

Probably your content is high quality but you aren’t scheduling it at the right time. 

Creating a social calendar can help

The primary reason for having your brand on social media is to further increase its reach and engage with your audience. To keep the engagement level high, it is important that you have quality content on all platforms that your brand is active on. Additionally, it is important that your content is published on social networks in an organized manner and hence having a social content calendar is a must.

A content calendar is usually designed to schedule your social marketing for next 60-90 days; however, some brands go on to plan a yearly content calendar. We’d suggest at least plan for a month in advance.

Here we list out a few insights that can help you create and share social content.

1. Find the right tool to remain organized for the said period.

It is important that you find the right tool to develop your social calendar. While there are many tools depending on the size of your campaign, one of the simplest tools is using google Docs spreadsheet. This can be easily shared with co-workers. An ideal spreadsheet should include following:

  • Date of each article to be published (decide if you want to publish on or before the event).

  • Title, Tags, captions and all other ancillary information pertaining to the post.

  • Distribution channels. (Posting a picture with a caption on Instagram works better than that on LinkedIn.)

2. Do an audit of your past social media posts

Before you start searching for new ideas for your next social media campaign, it is always good to find what your audience actually likes. It is also important to identify your metrics that is most important to you, whether it is clicks, views, comments etc. This will help you give an essence of your online customer base if you don’t already.

3. The number game

This relates to the number of posts that are required. Now, this is a subjective question and it is determined by many different things such as your target audience, the campaign, the social media networks used etc. Deliberating on a social calendar will help you ensure that you ensure you do not bombard the audience with irrelevant posts. We’ve listed down a few common social networking networks and how often to post on each of them.

  • Facebook: 2-5 posts a week

  • Twitter: at least 3-5 times a day

  • LinkedIn: at least 2 posts a week

  • Pinterest: 3-5 posts a week.

4. Do not miss to leave spots for news

An ideal social media marketing plan should leave out some resources and budget to find trending topics to engage with its audience. Make sure that you chose events and topics that are relevant to your industry and you have a strong message to share. Doing this would make your posts lively, current and would also send out a message that you are not leveraging events to gain business.

5. Use more of infographics

Digital consumers are increasingly demanding bite-sized and direct that are aided by creative visuals. We recommend brands to post bi-weekly infographics. Infographics can be used to promote stats, new launches, brand associations and much more. Infographics reach out to more audiences as they are more palatable.

We believe you are now aware of the basics required for creating a good content calendar. If there is any point that you need to deliberate upon or if you want us to create and manage your social account handles you can reach out to us on