IMbesharam

IMbesharam.com is India’s top-rated adult toys store, based in the USA and catering to Indians worldwide. Its product range includes from intimate wear to bedroom games to sexual wellness and hygiene products. It is a leading store measured by daily traffic, online ranting, social media followers and media mentions.

Challenge

Sex is a big taboo in India. Having sex is fine, but discussing your own sex lives is a Big NO. Which is why sexual fantasies, sexual pleasures, sexual experiments, and sex toys are something Indians prefer staying clear of. Penetrating social media feeds of Indians and introducing them to the world of sex toys by IMbesharam.com was a huge challenge

Challenge

Strategy

India's Internet audience is subjectively liberal. The right content can spark huge interest or even criticism. ChimpzLab team put in strenuous hours to understand the target audience and their interests before developing the content plan. Our analysis helped at developing a gender-neutral content that would attract the attention of users of all ages. Sunny Leone - the brand ambassador of IMbesharam.com was the critical highlight of the entire communication plan. We focused on creating a community for IMbesharam, besharam.tv blog, to be a one-off platform that provides sexual advice, humour content, informative and educative blogs at the same time being SEO friendly.

Strategy

Outcome

The efforts started to pay off, today, the social media of IMbesharam.com stands at strong 250k+ users across channels - highest amongst peers. In less than six months the traffic on India's leading adult website increased by 50%. These were all organic results, as social media platforms categorically prevent adult products from being marketed. ChimpzLab has helped IMbesharam in strategizing, managing and executing the content plan for all the major social media platforms, blog, video marketing efforts, PR and more. Today, IMbesharam.com is one adult lifestyle brand that India's millennials reckon with.

Outcome