From a small store in Suburbs of Mumbai, the two sisters set up systems over the years, expanded the business and built Prrem’s into a digital retail space for travelers. Today, Prrem’s rebranded as Kosha, is helping travelers explore the world in all climate conditions.
The winter wear industry in India is mainly unorganized and thereby unbranded. Kosha developed a line of winter wear that enables travelers to experience outdoors in sub-zero temperatures. ChimpzLab was required to generate specialized strategy content for Kosha that boosts their online sales and encourages the travel community to wear the right travel gears. The biggest hurdle was to identify and target the target the audience.
Chimpzlab created a strategy to spread the right knowledge of winter clothes (what when and how to wear) along with encouraging the audience to travel right and reasonable. We created informative yet easily digestible Social Media content targeting the audience and also associated with key social media influencers to establish Brand Kosha in the minds of its target audience.
Kosha is a well-known brand amongst India's outdoor travel and mountaineering community. Traffic on the website has increased to 4X. Online sales form considerable sales of overall revenue for the brand.