Coastal Flavors

Coastal Flavours was conceptualized by Sandeep, inspired to create a platform to popularize the South West Indian cuisine, from Mumbai to Kanyakumari.
After more than a decade of experimentation with flavors, careful use of a combination of spices as per traditional recipes and serving more than 200 different palettes, Sandeep developed the extensive menu that would fit across different palettes, without compromising on the flavor.

Work

Brand development brief from Chef Sandeep was very particular. He wanted the brand identity to be more prominent and highlight the coastal elements. Also, one of the client’s requests was to make use of multi colors in the logo and brand design. For this project, ChimpzLab was required to create the brand logo, corporate business card, restaurant menu design, and the website design and development.

Work

Output

One of the key element in marketing is a logo: it usually presents the basis of all the further visual identity solutions. The sight of a fish seen jumping or leaping out of the sea was the inspiration for the brand design. The design process began with identifying and fixating on the core elements of the brand. This motif combined with a unique color palette and a closely cropped framework reminiscent of a restaurant chef's work desk completed the logo. This was then extended to other marketing collaterals

Output