Starnea

Starnea is a company involved in the design and development of award-winning event and marriage stage designs, furnitures for events and other decor articles. Starnea is a partner that works in close association with world’s leading brands to create unique events and experiences. From concepts, design through to execution, they believe in delivering a fine experience to their clientele.

 

Work

Starnea required a brand identity that would resonate well with its prospective clients. The company wanted their  brand name, tagline and logo design to communicate their rich organizational history of delivering extravagant and breathtaking experiences that truly made the event memorable. They wanted the brand to be all about luxury, decadence and feeling exquisite.

Work

Naming and Tagline

We started by brainstorming and analyzing client's vision for the brand name, with the end goal of being represented as an elegant brand that caters to the luxury segment. The idea was fixed upon and hence the task got easier. We wanted to be the Star of the B2B segment for wedding planners that offers newness and state-of-the-art decoratives. The outcome: Starnea. The name had a strong and distinctive feel that can solve the purpose of high recall as well. We further started to work on the appropriate tagline that further explains the business expertise.

Naming & Tagline

Logo design

Once the naming and tagline was finalized it was on the design team to bring out the desired royal and luxury feel to the name that communicates about catering to the one of the biggest industry in India. The first stage was silhouette searching. The designers begin to shape and sketch the logo on paper before digitizing it. This approach allowed for communicating and visualizing the base design presented here. Considering all the aspects, the ChimpzLab designer created several variants in an abstract style followed by the wordmark. The Final logo was accomplished as seen below:

Logo design