Forest hills, Tala is a luxurious getaway destination. It is tucked away in a forest close to Tala Caves, this luxe retreat plays to the senses, giving you a chance to rediscover a holistic sense of self.
ChimpzLab has been involved since the inception of the brand Forest Hills right from the name to the imaging of the overall format. This opportunity gave us an edge in defining the critical branding aspects. We were fortunate to be working with the brand from its conceptualization stage and worked closely with the team to create a distinctive Brand identity. Today, ChimpzLab has developed all of marketing, design, branding, promotion materials for Forest Hills, Tala.
Since the property has been designed and built to be self-sustainable in the long run, ChimpzLab's creative design team involved in the project deliberated on different thoughts to develop a brand identity that communicates this philosophy and also appeals to the target audience, the affluent consumer. The team developed and presented many iterations before zeroing on the final visual identity.