Content marketing is King – Is there a doubt about it? 70 percent of buyers have informed that they consume a lot of content during their purchase making decision journey. With unlimited content available, customer has become picky of what they like and buy product/services basis the experience/reviews of other customers and objective based articles.
But, remember that no matter how valuable a source content marketing is, one mistake (unintentional) can make it your worst enemy and turn off clients for your products/services.
To help you avoid those mistakes, here are some content marketing mistakes that you must look out for.
1. No Content Marketing Strategy
Just like business efforts, having a content plan is essential as it helps determine what is the goal, how do you wish to drive it? what do you expect in returns? A few questions that you could ask while framing content strategy:
- Do you wish to sell or create brand with content strategy?
- What is your messaging?
- What are the channels of communication? (Facebook, Website blog, Medium, Tumblr, LinkedIn, etc)
- What is your Target audience?
- Is it social media worth?
- What is your frequency of publishing?
By answering these questions (and perhaps others), you’ll find a fairly clear image of what, whom, how and when you will create content and you’ll be able to say what you have achieved of your goals in the time period.Having a content calendar can help you tremendously as you’ll have the ability to plan the articles you wish prepare and to post it in a timely fashion.
Ensure to include user generated content in your content plan, attend reviews of customers, and value the opinions. Testimonials provides an objective image and inform you how to improvise your product or support.
2. Incorrect Audience targeting
You can’t deliver content promoting strategy without understanding your intended audience. You have to get a good idea of the way to advertise your goods or services to intended audience. Once you know your ideal audience, you will be able to know the platform where you can target them. While setting your TG audience you ask your self what is the
- Gender of your TG
- Social status
- Life stage.
3. Incorrect Channel targeting
Social Media sure becomes one of the prime pillar of your communication, but you have to understand each channel and its importance to the consumer.
Example: Your ideal customer could be there on Facebook, TikTok, Tumblr and LinkedIn as well but he visits each platform with different purpose. Randomly stuffing your content on every platform would be waste of efforts. Additionally, each channel requires a customized content plan and not a copy paste posts.
You cannot be publishing a full infographic on Instagram, it is ideal to share it on pinterest. Similarly, Youtube and Facebook becomes an ideal platform for video based targeting and LinkedIn can be used to highlight business practice or openings. Do not create content for the sake of it, but create with an intention to help the audience and deliver it to their doorsteps.
3. Incorrect Content goal
Sales might be the ultimate goal, but let that not be the center of communication, the communication goal should be to engage and entice an action. If Buy me becomes center of communication, the brand will lose its appeal to potential customers. With customer in the center of your content marketing strategy, their interest will be engaged that they will discover your goods or service with an ideal match to their needs. If you make consumer the center of your communication, not only will they be your brand advocate, but also will give you more sales down the line.
5. No content planning and measurement tools.
Analytical tools should form as center of your communication planning, as they help you understand what is it that customers are seeking on internet and how you could serve the need. Tools like
- Buzzsumo – Helps identify the trending topics on internet/social media.
- Ahref – Helps you understand what keywords to use in blogs and what is the search volume of certain keywords.
- Grammarly – Helps you check grammar of your posts/articles.
- Sendible – Helps you schedule content for different platforms.
- Google Analytics – Helps monitor the outcome of your efforts.
With so many tools handy, it is easier to understand what is the trending and what the consumer likes, putting a blind eye on the subject is the biggest mistake a brand commits.
We hope you consider above factors in your content marketing strategy. Also, if you would want Chimpzlab to help you, create a content marketing strategy for each channel do get in touch with us.