Irrespective of whether you are an expert in marketing or taking the first step for Social Media promotion journey for your brand, you are bound to run into some hurdles. A carefully planned strategy for social media will help you achieve your goals and also help you learn valuable lessons for future goal setting.
To ensure the growth of your campaign on social media, take a look at these nine critical questions you must answer before you begin a new social media marketing adventure.
1. Goal Setting for your Social Media Marketing Campaign
Before any activity, the brand needs to define the goal and clear vision that it targets to achieve. The easiest way is to do this by applying SMART framework and evaluate your objectives.
While the goals that you define have to be relevant, it also needs to keep into consideration the attitude, interests, behaviors in mind of your audience. Example, think of how does it solve the problem of your potential customers. Clear goals, help reach a wider audience and helps create a strong customer base.
2. Budget and Resource Allocation in Social Media Project
To budget for social media, brands need to map all essential steps for building its online presence.
- Social channels that would be targeted
- Software’s and tools that you would need
- Your Social Media dream team
- Professional Content writers that create a message for social media
- Paid Advertising reach, budget
3. The current state of Social Media presence
If your brand has been continuously doing social media, one must do an audit of current practices by collecting and analyzing all critical data from social media channels
- Likes, shares, views
- Demographics of target audience
- Quality of posts and brand tonality
- ROI on ad campaigns
4. Defining the target audience
Often brands have mistaken to identify their target audience and expose content to the undefined audience; this becomes a waste of time and energy for the brand.
It is essential to define the ideal client audience, i.e., your buyers’ persona and find the audience that resembles it. Also, ensure that you have clear insight into how big your audience is. This will help you identify which platforms your audience visits most frequently and allow you to target your niche communities.
5. Defining Social Media channels for focus
After identifying the target audience, the next step is to determine the social media channels which would be predominantly targeted. Instead of spreading the same content across social media it is always advisable to choose one or two channels and focus on delivering vibrant, engaging content.
Also, brands don’t need to rely on the size of a particular channel. One needs to understand;
- Are your customers on that network?
- Does your industry have a presence there?
- Does TG fit in that network?
6. Type of content that should be produced
We all are aware that content is the king, it defines the influence that we will have on our target audience. When aiming to create content, keep in mind
- Type of content
- Posting time
- Frequency of post
Creating beautiful content is not enough. You need to choose the correct videos, gif’s, or images that go with the content and matches the context of the campaign. Moreover, none of this efforts help if the campaign is not timed correctly.
7. Keeping the campaign on track
Social media marketing is a long-term plan that involves a bunch of different activities to be performed over some time with different individuals. To ensure everything goes smoothly, each member of your team has to be on the same page. Hence it is essential to delegate the task basis the knowledge and skills of the team members.
8. KPI’s to track
The only way to ensure that campaign is successful is identifying the KPI. At the first stage, it could be your followers to the page, the number of mentions, etc. While at the later stage, it could be impressions of posts, engagements, website clicks. It is important to calculate and have a track of these numbers to have a clear perspective and measure the engagement of the audience and how well is the content reaching the conversations.
9. Customer Journey map
All our efforts, planning and investment is zero if we are unaware of the journey of customers with our brands. To be able to do so, here are a few fundamental steps you need to take when creating a customer journey map:
- Identify how the customer interacts with your brand
- Map the path. (E.g. Website click from Social Media, Products, Buy now)
- Identify most significant touch point
- Get feedback / Retarget the customer
There is a strictly defined path to success in Social Media Marketing strategy, but these questions help steer brands in the right direction. Moreover, marketing is an essential ongoing learning process.
For more information on how to build a successful social media strategy, consult us at Chimpzlab