About the company:
Sector 7 Cafe, a new cafe in HSR Layout, is named after the address it is located at. They do typical cafe fare with continental cuisine and all-day breakfast. This cafe is splendid in terms of a strikingly beautiful ambiance, creative graffitis and delectable Continental food. The menu has a mix of everything from fried eggs to pancakes and steaks to pizzas. They host live music acts and comedy nights too.
The client brief included two things, the Menu design, and social media management. Keeping in mind the essence of the brand right from the interiors to brand colors we had to design the menu and plan the social media strategy.
Combining the bright lights, the neat interiors with doodled walls, wooden tables, and a bookshelf by the entrance which instantly puts any customer to ease and comfort we choose to pick the color which is pastel combined with the brand colors. We managed to design the chalkboard theme menu design with the combination of yellow and black in color.
For social media, we planned different campaigns like For Rakshabandhan- we planned #KhatthaMeethaRelation which every brother & sister share, we planned this campaign by symbolizing it with food which is incomplete without each other or cannot be eaten alone.
We also planned a campaign for Diwali- which was #HungryPataki by showcasing food as a firecracker and communicating the message by celebrating Diwali with food and not crackers.
As they have Live Musical Nights and Stand up comedy special we planned their promotion too.’