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Packaging Design

September 22, 2017

About Company:

Robust Pet care is the manufacturer of a wide range of pet care products, ranging from highly nutritious pet food, bathing merchandise to products that act as an ornament for your pets, With over 20 years of operational experience, the company has emerged to be a one-stop solution for all the pet owners.

The Brief

Robust Pet Care came up with two new products, namely the Puppy Cereal and Balanced Dog food. The client needed a packaging design that would instantly attract the attention of the onlooker.

Solution

In Business to Consumer (B2C) segment, we understand information is the first step in the decision-making. Hence before we began working on the design, we set a Goal for ourselves, The Package Should Say It All. To achieve this, the design team took the time to understand all the key differentiating factors of the product so as to highlight them in the most attractive manner. The choice of colors, the use of elements and the placement was a direct outcome of this extensive process

Outcome