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Social Media for IMBesharam

Project Highlight

Social Media | Content Marketing

IMbesharam.com is India’s top-rated adult toys store, based in the USA and catering to Indians worldwide. Its product range intimate wear, bedroom games, sexual wellness and hygiene products. It is a leading store measured by daily traffic, online ranting, social media followers and media mentions.

Challenge

Sex remains a taboo subject in India, leading to hesitancy in openly discussing sexual topics. Promoting their products was challenging due to social media platforms’ categorical restrictions on marketing adult items. Despite these challenges, IMbesharam.com aimed to  reach a broad audience and introduce them to the world of sex toys.

Approach

  • ChimpzLab’s team spent hours researching the target audience and their interests before developing a content plan.
  • By analyzing the data of the target audience and their interests, we crafted a content strategy for IMbesharam.com that was driven by the creation of inclusive and gender-neutral content that resonates with users of all ages.
  • The social media content was informative, fun and easy-going and not too erotic or NSFW content.  We also focused on creating a vibrant community around IMbesharam, facilitated by the besharam.tv blog, providing valuable sexual advice, engaging humor content, informative educational blogs, and SEO-friendly material.
  • We leveraged Sunny Leone as the brand ambassador of IMbesharam.com to grab attention and create a sense of familiarity.

OutCome

  • IMbesharam.com’s social media now has over 250k users across channels, the highest among its peers.
  • The traffic on India’s leading adult website increased by 50% in less than six months.
  • Organic Marketing was the only way as social media platforms prevent adult products from being marketed
  • IMbesharam.com is now recognized as one of India’s leading adult lifestyle brands, and has successfully introduced many Indians to the world of sex toys.
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