APM Terminals operates one of the world’s most comprehensive port and integrated inland service networks. They’re uniquely positioned to help both shipping line and landside customers grow their business and achieve better supply chain efficiency, flexibility and dependability to compete and win in world markets.
The client requirements are generally broad like starting from mailers to special marketing material, environment branding, event marketing collaterals etc. The challenge is to keep the balance between the content and graphics to keep the communication precise.
The designs were focused on the effective placement of content. A powerful balance of brand colors, high-quality images and iconography made the designs easy to understand and communicate the right message.